UI/UX Design
We use interface design principles to tell your narrative.
UI: User Interface
The user interface of any web or mobile project refers to the graphical layout of the website, app or application. Think of this as all of the audio-visual elements on a given screen that can be experienced by a person. Simply put, the UI is how the project looks.
UX: User Experience
The UX refers to how a user experiences the interface created via UI. For example, is a logo presented prominently in a common place? Are the navigation options clear and concise? Are buttons and click-friendly elements obvious and intuitive? Do the design elements ensure a logical pathway to additional information? Does the experience ultimately leave users feeling satisfied? These are all questions that a proper UX process answers.
Successful UI/UX Projects
The balanced combination of interface and experience, backed by clear organizational requirements, consumer clarity, and relevant content create a scenario where success can take place over and over again.